Why Choose Us

Choosing a financial advisor is one of the most important decisions you will make. So, it’s critical to look beyond slick sales pitches and insist on substance. Every consumer should demand not just experience and expertise from their advisor, but also proof that they’re on your side.

“We don’t settle for anything less than excellence.”

— Steve Jobs

At Zion Financial Planning, LLC, we :

  • Prepare for your financial future
  • Customize to your financial goals
  • Take long-term approach to protect your finances
  • Serve as your financial and behavior coach
  • Are Independent, Fee-Based, Comprehensive, Fiduciary and Goal-Based
  • Position ourselves as Client-First Structure


People can claim to be a financial adviser or a financial planner, even those who lack the most basic credentials. At Zion Financial Planning, LLC, we’re proud to be the qualified deal. Our founder Wen-Liang Huang holds the CERTIFIED FINANCIAL PLANNER credential from the CFP® Board of Standards. The CFP® is earned through rigorous training and exams covering everything from budgeting to investing to estate planning, etc. Wen has the unique ability to explain the most complicated financial concepts in easy-to-understand terms, which helps clients feel confident and empowered as they make smart decisions to achieve their financial goals.


Your financial future is much more than investments and investment management. Zion creates comprehensive, multi-dimensional financial plans that encompass our clients’ full range of short-term and long-term financial needs. We could partner closely with clients’ CPAs, attorneys and other subject matter experts while our clients being hold accountable to fully implement the plan for their success. We don’t earn additional fees from coordinating with these experts — we consider it part of our responsibility and services to our clients.